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Innovation Never Rests
Swimbait Season is On
Bass Bait Haul Of Fame
Original price was: $44.99.$13.05Current price is: $13.05.Bladed Rawler Jig
Original price was: $8.99.$2.61Current price is: $2.61.Bullet Pop
Original price was: $10.99.$3.19Current price is: $3.19.Cane Walker
Original price was: $11.99.$3.48Current price is: $3.48.Cane Walker Saltwater
Original price was: $11.99.$3.48Current price is: $3.48.Choppo 3 Pack
Original price was: $34.99.$10.15Current price is: $10.15.Choppo Saltwater
Original price was: $14.99.$4.35Current price is: $4.35.Clickin’ Frittside
Original price was: $12.99.$3.77Current price is: $3.77.SHOP BY species
Trout
trout season essentials
Dough Rider
Original price was: $6.49.$1.88Current price is: $1.88.Dough Rider Minnow
Original price was: $6.49.$1.88Current price is: $1.88.Essentials Round Ball Jigs
Price range: $0.58 through $1.16Fusion19 Light Wire Octopus Hooks
Original price was: $5.99.$1.74Current price is: $1.74.Gulp! Alive! Angle Worm
Original price was: $6.99.$2.03Current price is: $2.03.Gulp! Alive! Attractant
Original price was: $10.99.$3.19Current price is: $3.19.Gulp! Alive! Corn
Original price was: $6.99.$2.03Current price is: $2.03.Gulp! Alive! Crawler
Price range: $1.45 through $2.90Gulp! Alive! Cricket
Original price was: $6.99.$2.03Current price is: $2.03.Get Fitted
Be ready for every cast. Outfitting your gear the right way is the foundation of consistent performance and confidence on the water. From Berkley line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.
Whether you’re chasing bass close to home or pushing farther offshore, it’s always better to be prepared - because the right gear makes every bite count.